Unlike the traditional practice of alchemy that turns lead into gold, Alchemy Goods turns old materials such as bicycle tubes into unique accessories. Not only does upcycling reduce the amount that ends up in landfills and our oceans, it also removes the need to produce new or raw materials. By reducing this need, we can cut down on problems such as air and water pollution. When you invest in upcycled products such as those made by Alchemy Goods you can know that you are taking steps to promote a healthier environment and supporting a local industry.